Category Archives: Product Management

Product Management, Product Marketing, Project Management, Strategy, P&L, Marketing and related product thoughts

How do I: know what to track

My gut instinct – a notion, feeling or intuition rising from repeated exposure to a scenario in which an existing presumed knowledge base is drawn upon to make a decision. Analytics – the application of mathematical concepts … drawn upon … Continue reading

Posted in business commentary, Opinion, Product Management | Tagged | Leave a comment

How Do I: Decide the Value

If you read back through enough of these How Do I columns I post here on the blog you probably come across the notion of Value Proposition quite a bit. The dictionary definition varies a bit depending on where you … Continue reading

Posted in business commentary, Opinion, Product Management | Leave a comment

How Do I: Onboard

Onboarding is the new “monitization” in that it’s the hot new topic as of late in the app community. Coming from a web background this is nothing new. We used to extrapolate New (versus Returning) users in the analytics as … Continue reading

Posted in business commentary, Opinion, Product Management | 1 Comment

How do I: Name a Product

Naming a product is one of the single most difficult things you’ll undertake in product management. The right name can help contribute to the overall success of the product. The wrong one can help sink it faster than just about … Continue reading

Posted in business commentary, Opinion, Product Management | Leave a comment

How do I: vet a product idea

Products and product feature set inspiration can come from anywhere. How many times have any of us dreamed up something we thought could be the next big thing, or saw the next big thing and said to ourselves, “I had … Continue reading

Posted in business commentary, Opinion, Product Management | Leave a comment

How do I: write a good bug ticket

Recently, I was working with the business development team and some of our other marketing staff who were testing new application we’re working with on the product side. As you would expect with any release there were some problems that … Continue reading

Posted in business commentary, Opinion, Product Management | Leave a comment

How do I: define UI and UX

Lately, there’s been a lot of talk within a small circle of me peers about UI and UX. Seemingly, they were being used somewhat interchangeably within the context of the conversation. One colleague even noted that a recent class they … Continue reading

Posted in business commentary, Opinion, Product Management | Leave a comment